Simple is the feature
Most tools grow by adding. Optimizly grows by cutting. If a feature does not help you plan, publish, run a campaign or read a result, it does not ship.
Our story
Built by a marketer who was tired of Sunday nights.
Optimizly started with one frustrated founder, a pile of half-finished posts and a scheduling bill that cost more than it saved.
How it started
It started with a dreaded Sunday night.
A few years ago Erik was posting for his own small business. Same content, five different apps, every single week. It ate his Sundays.
He did what everyone does and went looking for a tool. He tried three. Every one was too expensive, too complicated, or charged per seat the moment one more person needed access. Enterprise prices for a job that should take twenty minutes.
He gave up on finding it and built it instead.
Optimizly is that tool. Plan a week of posts in one sitting. Send them everywhere at once. Run the ads next to them and read what both did. Pay one honest price whether you are one person or twenty. No seat maths, no bloat, no features you will never touch.
That is still the whole idea. It does less on purpose.
What we care about
Four rules the product is held to.
Pricing that ignores headcount
You pay for connected channels, nothing else. Add the whole team at no extra cost. The bill does not climb every time you hire.
Your time is the point
The job is to get marketing done in one sitting so you can get back to the work that pays. Every decision comes back to that.
A person answers
When you email, you get someone who knows the product. Often the founder.
Squeeze a week of posts into one sitting.
Fourteen days of every module, no card. Plan, publish and reply from one place, at one honest price.