Snippet or GTM
Paste before </head> or deploy through Google Tag Manager.
Tracking & conversion API
One snippet. Conversions to every ad platform.
A first-party tracking snippet with consent handling collects events and sends conversions server-side to Meta, Google Ads, GA4, TikTok, LinkedIn and Pinterest, with a delivery log for every event.
What you can do
What you can do with Tracking & conversion API.
Events and goals
Standard and custom events; mark the ones that count.
Destinations
Meta, Google Ads, GA4, TikTok, LinkedIn and Pinterest.
Deliveries
Every forwarded event with its status.
Consent
Respects the visitor's consent choices.
How it works
How it works, step by step.
Install
Add the snippet.
Add destinations
Connect the platforms you advertise on.
Verify
Send a test event and check deliveries.
FAQ
Tracking & conversion API questions
Is identifying visitors part of tracking?
Company identification is a separate, opt-in setting per website in Website visitors.
See Tracking & conversion API with your own data.
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